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Despite the controversies that have accompanied Johnny Depp's name in recent years, or perhaps because of them, according to data collected by BOF, the perfume for which he has been testimonial from 2015 to date, Sauvage by Dior, has become the best-selling .
Christian Dior group recorded revenue of €86.2 billion in 2023, equating to organic growth of 13% with respect to 2022. All business groups reported strong organic revenue growth, with the . Despite the controversies that have accompanied Johnny Depp's name in recent years, or perhaps because of them, according to data collected by BOF, the perfume for which he has been testimonial from 2015 to date, Sauvage by Dior, has become the best-selling fragrance in .Christian Dior group recorded revenue of €86.2 billion in 2023, equating to organic growth of 13% with respect to 2022. All business groups reported strong organic revenue growth, with the exception of Wines & Spirits, which was faced with a high .
The Group share of net profit amounted to €3.0 billion. Highlights of the first half of 2024 included the following: Continued organic revenue growth. Substantial negative impact of exchange rate fluctuations, particularly on Fashion & Leather Goods. Dior Sauvage sales are jaw-dropping thanks to a close association with Johnny Depp, highlighting the power of celebrity fragrances. During the fiscal year ending in December 2022, the value of perfumes and cosmetics sold by French luxury brand Dior worldwide amounted to 7.7 billion euros, up from the prior year.
Sauvage’s surge comes amid a supportive market for perfume: according to NPD, fragrance sales in the UK, Italy, Spain, France and Germany grew 19 percent to .3 billion year-over-year in March 2022, while fragrance sales in the US grew 43 percent to . According to LVMH CEO Bernard Arnault during the January 26 presentation for the luxury conglomerate’s 2022 financial report, Dior Sauvage was “a leader in perfume sales” over the course of the year, “achieving remarkable success” that was “driven by . Demand for the Dior Sauvage fragrance has been booming in the weeks since the Johnny Depp v Amber Heard lawsuit began. In just one month, searches for this fragrance increased by 48%; with searches reaching 823,000 in .Christian Dior group recorded revenue of €79.2 billion in 2022 and profit from recurring operations of €21.0 billion, both up 23%. All business groups achieved significant organic revenue growth over the year (see table on page 3). Fashion & Leather Goods notably reached record levels, with organic revenue growth of 20%.
It was revealed that Dior sold a bottle of Sauvage every three seconds last year, making it the highest selling perfume overall across both men’s and women’s fragrances. The claim was shared by Twitter user John Pompliano who cited a January 2022 article from Marie Claire where they reported the incredible stat. Despite the controversies that have accompanied Johnny Depp's name in recent years, or perhaps because of them, according to data collected by BOF, the perfume for which he has been testimonial from 2015 to date, Sauvage by Dior, has become the best-selling fragrance in .Christian Dior group recorded revenue of €86.2 billion in 2023, equating to organic growth of 13% with respect to 2022. All business groups reported strong organic revenue growth, with the exception of Wines & Spirits, which was faced with a high .
The Group share of net profit amounted to €3.0 billion. Highlights of the first half of 2024 included the following: Continued organic revenue growth. Substantial negative impact of exchange rate fluctuations, particularly on Fashion & Leather Goods.
Dior Sauvage sales are jaw-dropping thanks to a close association with Johnny Depp, highlighting the power of celebrity fragrances.
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During the fiscal year ending in December 2022, the value of perfumes and cosmetics sold by French luxury brand Dior worldwide amounted to 7.7 billion euros, up from the prior year.
Sauvage’s surge comes amid a supportive market for perfume: according to NPD, fragrance sales in the UK, Italy, Spain, France and Germany grew 19 percent to .3 billion year-over-year in March 2022, while fragrance sales in the US grew 43 percent to . According to LVMH CEO Bernard Arnault during the January 26 presentation for the luxury conglomerate’s 2022 financial report, Dior Sauvage was “a leader in perfume sales” over the course of the year, “achieving remarkable success” that was “driven by . Demand for the Dior Sauvage fragrance has been booming in the weeks since the Johnny Depp v Amber Heard lawsuit began. In just one month, searches for this fragrance increased by 48%; with searches reaching 823,000 in .
Christian Dior group recorded revenue of €79.2 billion in 2022 and profit from recurring operations of €21.0 billion, both up 23%. All business groups achieved significant organic revenue growth over the year (see table on page 3). Fashion & Leather Goods notably reached record levels, with organic revenue growth of 20%.
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